SEO.(SEARCH ENGINE OPTIMIZATION)

 Q.WHAT IS SEO ?

   SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search for keywords related to their products and services. So, it is a practice of increasing the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in the SEO.



THERE ARE 2 TYPES OF SEO. 

  1. WHITE HAT SEO.
  2. BLACK HAT SEO.
WHITE HAT SEO.


It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP).


Unlike Black Hat SEO, it mainly focuses on the human audience as opposed to a search engine. People who are looking for long-term investment on their websites rely on white hat SEO techniques. Examples of White Hat SEO include quality content, internal linking, link building, site optimization, social media marketing, Google Ads, etc.

BLACK HAT SEO.



It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).

It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques.

WHITE HAT SEO TECHNIQUES
  • GOOD CONTENT
  • PROPER USE OF TITLE,KEYWORDS AND METATAGS
  • EASE OF NAVIGATION
  • SITE PERFORMANCE
  • QUALITY INBOUND LINKS
  1. GOOD CONTENT
A unique, well-written content makes your website appear more trustworthy and valuable to search engines and human visitors. It optimizes your website for search engines, which helps you get higher ranking on the search engine listings as search engines offer the most appropriate website to the end-users for their search.

  2. PROPER USE OF TITLE,KEYWORDS AND METATAGS

The information contained in the HTML code is known as Metadata. It provides crawler the information about the site for classification and indexing purposes. So, proper title, keyword, and metatag should be incorporated in the metadata.

  3. EASE OF NAVIGATION

Search engines also consider the ease of navigation while assessing the usefulness of a site, so avoid the irrelevant links and use universally recognizable links. It is not only important for the users but also for the crawlers who index the sites.

  4. SITE PERFORMANCE

Site and page performance is another factor considered by search engines to assess the sites. The unavailable sites or the unavailable pages cannot be indexed by crawlers of search engines; week or even a day of non performing site or pages can adversely affect the site traffic. So, make sure your site loads fast and is accessible all the time.

  5. QUALITY INBOUND LINKS

The site must have quality inbound links as search engines regularly assess backlinks for th a site is found to have irrelevant backlinks, it will be discounted or penalized by the search website about farming in India containing a number of links from Europeans websites about te be degraded by the search engines.